Become a Relevant Expert – Better! Results Idea #10

Relevant

 It’s limiting to believe we have nothing unique and valuable to offer others through our work. Too many employees think, “Anyone could do this job.”

Agreed. Some job positions are easier to learn and execute than others. But all jobs in our complex business environment require a degree of expertise before mastery is attained. And mastery is the goal in any worthwhile work.

Here’s what we all must do: become an acknowledged expert on something relevant to our work.

Let me drill into that statement a little deeper.

Expert

Experts are not self-declared. They are known by others to be sources of knowledge, effective practices and better results. Experts are the folks we all look to in our work to teach us, show us and counsel us. Could be the person in the next cubicle or the owner of the locker three down from our own. Our job is to become “the one” others seek out as they look for the best.

Why and when do others look to you for knowledge or guidance? If an idea doesn’t immediately pop into your thoughts, time to get to work on developing an answer. Identify something about your job that you really enjoy – and get so good at it that others will know “You are the best!”

Relevant

To state what is most likely obvious: your expertise must be relevant to the organization where you work. Being an expert photographer or public speaker is great, but may not be relevant in the machine shop where you create precision components.

By the way, don’t tell others you’re the best. No one likes people who do that. Just be the best. Offer to help others, coach, give freely of your knowledge and your time. They’ll notice, and you’ll become so valuable to the organization that opportunity will flow your way.

Identify some aspect of your current job and become the expert in this area. Hopefully your annual performance appraisal will positively reflect your expert results.

Better still – become an expert in something relevant to the next job that you want. What better way to impress a potential supervisor or employer than demonstrating your legitimate existing expertise in

 

John J. Hall, CPA


John J. Hall, CPA

John J. Hall, CPA, is an author, speaker and results expert who presents around the world at conventions, corporate meetings and association events. Throughout his 38-year career as a business consultant, corporate executive and professional speaker, John has helped organizations and individuals achieve measurable results. He inspires audience members in corporations, not-for-profit organizations and professional associations to step up, take action and “do what you can.”

Selling Yourself

Selling Yourself With Your Resume

It’s so easy to fall into the trap of thinking of your resume as a list of qualifications and accomplishments. What will really makes it work for you is to treat it as a sales brochure, highlighting all of the reasons why an employer should look at you for the benefits you bring to them.

Consider this: whenever you’re on the job hunt, you’re basically acting as a salesperson. The product you’re selling? You!


Sales professionals often give out brochures or other documents to provide additional, compelling information to potential customers. In exactly the same way you’ll give out your resume to potential employers to provide Selling Yourself additional, compelling information about you. A big part of making this an effective strategy is making sure you’ve established a clear narrative in your resume that makes it obvious that you are the right person for their job.

It’s amazing how many people I talk to who never tweak their resume to match the unique needs of a specific position; they just send the same version of the document to every potential employer. When you do this, you’re likely leaving many irrelevant former positions and skills in play. These become distractions to that important person who ultimately reads your resume and decides – often in seconds – whether you are a good fit for their needs.

This isn’t to say that you shouldn’t keep prior work experience on a resume if it’s not completely relevant to the position you’re seeking. But what you should do is make sure that you use that experience or other skills you have in a way that clearly explains how it makes you qualified for a given position. Show exactly how your skills and experience being specific benefits to their situation.

Here’s a quick example. Let’s say your entering the workforce without a long history of work experience. Yes you worked a job as a camp counselor every summer through your undergraduate years, but with your degree in hand you are now applying for a job with a marketing firm. While you wouldn’t necessarily focus on the duties of your former position, you could emphasize the leadership, organization, supervision and general people and event management skills you used every day in that work.

Take a good look at your resume before you send in your next application. Does it have a clear narrative that “sells” you to that potential employer? If not, it’s time to make some adjustments.

Good hunting!

John J. Hall, CPA

John J. Hall, CPA

 

 

 

 

 

 

John J. Hall, CPA, is an author, speaker and results expert who presents around the world at conventions, corporate meetings and association events.

Throughout his 35-year career as a business consultant, corporate executive and professional speaker, John has helped organizations and individuals achieve measurable results. He inspires audience members in corporations, not-for-profit organizations and professional associations to step up, take action and “do what you can.”